Create content that drives results

Where should you prioritize your marketing team's time and budget? The answer depends on the marketing goals defined for your organization. According to the B2B Content Marketing 2020 Benchmarks, Budgets, and Trends-North America study, the highest performing content will change, based on the marketing objective, as shown below.

These findings emphasize the importance of developing content that aligns to your customer’s journey or sales cycle. Given most in-person events are on hold now, delivering valuable content online is more critical than ever in order to engage with your audience. And of course, regardless of the format, content must always deliver value to your audience.

Claro Marketing can help you determine and develop the right content mix to meet your objectives and drive results. Let me know how we can help!